Templates

WordPress is a robust platform that enables anybody to create a web site rapidly and simply. With the assistance of WordPress themes, you possibly can simply customise the appear and feel of your web site. Themes are designed to be user-friendly and supply a variety of options and performance that may assist you create an attractive web site that meets your wants.

On the subject of selecting a WordPress theme, there are a number of key issues to think about. First, you need to ensure that the theme is user-friendly and straightforward to customise. You additionally need to ensure that the theme is suitable with the newest model of WordPress and that it has all of the options and performance that you simply want.

Happily, there are a variety of WordPress themes obtainable, so you will discover one that matches your wants. Listed here are a few of the finest WordPress themes to energy your web site:

Divi: Divi is a well-liked WordPress theme that gives a variety of options and customization choices. It has a drag-and-drop web page builder that makes it simple to create stunning pages with none coding information. Divi additionally has a library of pre-made web page layouts that you need to use to rapidly create your web site.

Get Divi Theme

Astra: Astra is a light-weight WordPress theme that’s designed to be quick and safe. It comes with a library of ready-made web page layouts and is suitable with in style web page builders like Elementor and Beaver Builder. It additionally has a variety of customization choices, so you possibly can simply customise the appear and feel of your web site.

Get Astra Theme

OceanWP: OceanWP is a well-liked WordPress theme that’s designed to be quick, safe, and straightforward to make use of. It has a library of pre-made web page layouts and is suitable with in style web page builders like Elementor and Beaver Builder. It additionally has a variety of customization choices, so you possibly can simply customise the appear and feel of your web site.

Get OceanWP Theme

Avada: Avada is a well-liked WordPress theme that gives a variety of options and customization choices. It has a drag-and-drop web page builder that makes it simple to create stunning pages with none coding information. Avada additionally has a library of pre-made web page layouts that you need to use to rapidly create your web site.

Get Avada Theme

GeneratePress: GeneratePress is a light-weight WordPress theme constructed with a concentrate on velocity and value. It’s designed to be versatile and modular so you possibly can customise it nevertheless you need. The theme is absolutely responsive, has a number of format choices, and contains customized widgets and shortcodes. It additionally integrates with in style web page builder plugins, together with Elementor, Beaver Builder, and Visible Composer. GeneratePress can be search engine marketing pleasant, with built-in schema.org markup and clear code. It is also well-supported, with a devoted assist workforce and detailed documentation.

Get GeneratePress Theme

These are just some of the most effective WordPress themes to energy your web site. With so many nice choices obtainable, you need to be capable to discover a theme that meets your wants and helps you create an attractive web site.

GDPR and CCPA are the terms you often come across if you are into the field of eCommerce. These are the two major legal frameworks of the world designed to protect the data privacy of common people. It’s been a while since the laws came into force. The terms are now familiar to most of the people but GDPR vs CCPA differences are still nor clear to many. There are also a handful of people who are not very clear about how to make a WordPress site compliant with the privacy rules. This article is for them. It is a detailed GDPR vs CCPA comparison. At the end of the article, we will also tell you about how to make your WordPress site compliant with GDPR or CCPA.  

What is GDPR?

General Data Protection Regulation or GDPR is a European legal framework that sets guidelines for the collection, processing, and storage of the personal information of the residents of EU countries. It was implemented in May 2018. 

Here is a list of major rights that GDPR provides to EU residents – 

• Right to be informed 
• Right to access 
• Right to rectification
• Right to erasure 
• Right to restrict processing 
• Right to data portability 
• Right to object 
• Rights related to automated decision making 

What is CCPA?

CCPA or California Consumer Protection Act is Californian privacy law implemented with the objective of protecting the personal data of California citizens. It came into effect from 1st January 2020.  

Here is a list of major rights under CCPA – 

• Right to access 
• Right to knowledge 
• Right to consent 
• Right to equality 
• Right to be forgotten 

Difference between GDPR and CCPA 

GDPR and CCPA both are privacy laws but there are certain areas where they differ. Here are the major differences between GDPR and CCPA –

• GDPR applies to all the business organizations that possess data of EU citizens whereas CCPA applies only to the for-profit organizations that earn annual revenue above $25 million USD.
• GDPR mandates penalties for noncompliance or data breach which can reach up to 4% of a company’s annual turnover whereas CCPA fines are applied per violation up to a maximum of $7500 USD.
• GDPR is specifically focussed on all data related to EU Citizens. CCPA considers both the consumer and household as identifiable entities. In some cases, it only considers information provided by the customers. 

Who needs to comply? 

Any for-profit organizations that deal with the personal information of citizens of California need to comply with CCPA if they – 

• Have gross annual income in excess of $25 million 
• Possess the personal data of 50,000 or more consumers, households, or devices 
• Earn more than half of their annual revenue from selling the personal information of California citizens   

The rules of GDPR are slightly different. Here are the major criteria for the companies that need to comply with GDPR – 

• A business presence in any EU country
• No business presence in the EU countries, but the company processes personal information of European residents
• Have at least 250 employees
• Fewer than 250 employees but the data-processing of the company affects the rights and freedoms of the EU residents, is not occasional and includes certain types of sensitive personal data. 

How to comply with GDPR and CCPA with the WordPress website? 

The best way to make your site GDPR or CCPA compliant is to use a GDPR WordPress plugin. The major requirements for compliance are to publish a privacy policy, use cookie notices in case you use cookies, and take consent of users before collecting their data. If you design all the legal documents that you need to publish on your site manually, it is a tedious task. The process is time-consuming also. A plugin relieves you from all these hazards. Once you install and customize the plugin as per your needs, it will do everything automatically.   

5 most popular WordPress plugins to make your site compliant with GDPR and CCPA 

• WP Legal Pages Pro

WP Legal Pages Pro is a powerful WordPress plugin that helps you to create attorney level legal pages for your website. It comes with 25+ ready-made pre-designed WordPress legal templates made to meet the different legal needs of the users. You just have to enter your details and hit the publish button. No need to consult any lawyers. All the templates are created after a thorough consultation with expert lawyers. The plugin is well documented and beginner-friendly. There is also 30 days money-back guarantee.  

Features 

• Privacy policy 
• Cookie consent banner 
• Affiliate disclosure
• Terms and conditions 
• FTC disclaimer widgets 

Price – $39 

• WP Cookie Consent

WP Cookie Consent is a feature-rich WordPress tool to make your site compliant with CCPA and GDPR. it helps you to create a cookie notice banner with a few clicks. You can edit the cookie details manually. The plugin allows you to obtain categorized consent from visitors to allow a website or third-party cookies. There is a geo-location targeting option. You can display or hide cookie notices based on the location of the visitors. Once you install the plugin, you get lifetime free auto-updates.  

Features 

• Customizable cookie consent notice 
• One-click cookie scanner 
• Autoblock third-party scripts
• CCPA “Do not sell” opt-out notice 
• Auto cookie categorization  

Price – $17

• MonsterInsights

MonsterInsights is a user-friendly Google Analytics plugin for WordPress. It makes your site GDPR or CCPA compliant by making the installed analytics comply with the privacy regulations of both the policies. It helps you set up a universal tracking system across all devices with just a few clicks, without any code. The most interesting feature of the plugin is it has an advanced online consumer behavior tracking system. It helps you to design personalized campaigns for each group. This feature makes it a CRO tool as well. The plugin can be easily integrated with any modern WordPress addon.  

Features 

• EU GDPR or CCPA compliance 
• eCommerce tracking 
• Logged in user tracking 
• Telephone & email link tracking 
• SEO score tracking 

Price – $99

• WP Forms

WP Forms is one of the most popular drag and drop form builder for WordPress. It lets you create any type of form with readymade form templates in minutes. CCPA and GDPR both require you to take the consent of the users before collecting their data. WP Forms allows you to create forms with consent checkboxes and make your tasks easy. The plugin is responsive and mobile-friendly. It gives you good spam protection. It has PayPal and MailChimp integration. It is a beginner-friendly plugin.  

Features

• Pre-built form templates 
• Smart conditional logic 
• Instant notifications
• Multi-Page forms 
• User registration 

Price – $39 

• Delete Me 

Delete me is one of its kind WordPress plugins that empowers your users with the right to be forgotten. It enables them to delete their data that is in your possession at any moment. They get the option to choose whether to stay with you and for how long as the plugin gives them the right to delete their user account if they are not happy with your service. The advantage that the plugin gives you is, your image in the eyes of the users improves. When they know they can move away if they wish to, they develop this feeling also that the site owner definitely is transparent and dedicated.  

Features 

• Allow users to delete their account anytime 
• Take users’ permission before erasing their data 
• Limit account deletion option to specific users 
• Add account deletion option to user profiles or anywhere on your site 
• Use shortcodes to add account deletion option 

Price – It is a free plugin 

Conclusion 

We have tried here to give you an overview of CCPA and GDPR and how to comply with them. All the CCPA and GDPR WordPress plugins that we have listed here are chosen on the basis of their performance and user-friendliness. You can try any of them and make your site compliant with GDPR, CCPA, or any other privacy policy on your own. 

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Everyone wants to increase the conversion rate of his website. Analysing users’ behaviour is a primary requirement for that. If you want to study how your users are engaging with the contents of your website, there can be no better option than using a heatmap. And WordPress heatmap plugins are the easiest way to add heatmaps to your website. In this article, we will give you a list of the ten most popular WordPress heatmap plugins of the year. If you are struggling to find out why your visitors are not converting, these tools will help you to identify the reasons to take corrective measures to improve the performance of your site.  

What is a heatmap? 

A heatmap is the visual representation of the users’ behaviour on a website. It tracks mouse movements of the users including scrolls, taps and clicks to give the website user a clear idea about the performance of the individual pages. Heatmaps are a very powerful tool to improve the quality as well as the popularity of a website. 

How does a heatmap work? 

Heatmaps load javascript files in the browser of your users. The file gets connected remotely to your WordPress database and records the actions like clicks and scrolls of every single user. It uses colours and shades to represent the relationship between two different categories of values. The values are displayed along the X and Y axis and the corresponding cells are coded with colours to represent the relationship between them. The darker shades represent higher values and the lightest shades the lower ones. You need to see the hierarchy of shades to read the report. generally, the areas that get more number of clicks are highlighted with red and the low performing areas with yellow. These are followed by green and blue.    

Best WordPress heatmap plugins 

• HumCommerce

HumCommerce is a powerful WordPress plugin for visitors data analysis. It is an all in one tool kit for conversion rate optimization. It helps you to find out why people are not converting. What is stopping them from purchasing and based on that are taking corrective actions. With this plugin, you can create a survey or poll to know users’ reaction in a better way. The plugin is easily customizable. It works well with all the modern WordPress themes.    

Feature

• Conversion funnels 
• Unlimited heatmaps 
• Session recordings 
• Visitor analytics
• Form analytics 
• Media analytics  

Price – $99

• Hotjar

Hotjar is a WordPress web analytics plugin designed to study traffic data minutely. This plugin l installs Hotjar software easily on your site. The software allows you to move beyond the numbers and get an insight into the behaviour of your website visitors. You can add a personal touch to your actions and empathise with the visitors by helping them if they get stuck somewhere. There are options to know about the actual reaction of the customers about your products and make the changes that are needed immediately. The plugin lets you track customer satisfaction, net promoter score and voice of the customer.  

Features 

• Visual report 
• Session recording 
• Funnel analysis 
• Form analysis 
• Feedback polls 
• Surveys 

Price – $29 

• Lucky Orange 

Lucky Orange is a feature-rich heatmap tool for WordPress. It is an ideal plugin for conversion rate optimization and customer feedback. It gives you a suitable answer to the question, why people are not converting. With this easy to use WordPress plugin, you may track every single scroll, clicks and taps of your site visitors to understand their browsing behaviour deeply. Analysing the behaviour, you will be able to identify the best performing and underperforming pages. This way, you will get an idea about the likes and dislikes of your target group and understand what works well for them and what does not. It will help you to make a good conversion map.   

Features 

• Heatmaps 
• Form Analytics 
• Visitors Recording 
• Funnel Analysis 
• Real time Analysis 
• Historical Analysis 

Price – $10

• Crazy Egg 

Crazy Egg is an advanced WordPress plugin that works like an Xray glass to find out what the visitors exactly do on your website.  All you need to do is just to add Crazy Egg tracking script to your website and it will automatically keep tracking the users’ behaviour through their movements on your site. You can monitor all the clicks, taps and scrolls of individual visitors. The built-in editing tools allow you to customize your website based on your needs. You may change the colour and the font style and after that directly publish them on your website. 

Features 

• Visual report 
• Session recording 
• Easy A/B testing 
• Advanced editing tools 
• Scroll map support 
• Confetti view 

Price – $24

• Clicktale 

Clicktale is an elegant and modern  WordPress heatmap analysis plugin. It allows you to see page view details on a monthly basis for domains and subdomains. You can track the mouse movement of the viewers minutely. You can create and analyze conversion funnels, track emails and marketing campaigns. There are features to download session recordings on a local machine. Other than heatmap, the plugin has many more advanced features like session replay. This feature helps you to monitor all the details of users thoroughly. It is a useful way to increase your popularity by shaping the site as per the users’  choice. The plugin helps you to create feedback campaigns to find out what your users want. Accordingly, you can improve your site for a better result.  

Features 

• Heatmaps 
• Form analytics 
• Analytics linkage
• Voice of customers 
• Cloud-ready
• Real-time monitoring   

Pricing – $99

• Mouseflow 

Mouse Flow is a user-friendly WordPress heatmap tool to know about your customers easily and get an actionable insight. The plugin lets you identify the issues that are preventing the visitors from converting. Analyzing users’ engagement with your website content is one of the most effective ways to improve the performance of your site. There are features to find out whether there is any code related error and correct them right away. You can create a survey or poll to understand the customers’ reaction thoroughly.    

Features 

• Heatmap Suite 
• Session recording & replay 
• Funnel analysis 
• Form analysis 
• User feedback 
• Advanced filters 

Price – $24 

• Inspectlet 

Inspectlet is an easy WordPress tool to add heatmaps to your site and study user reaction. It records videos of your users when they visit your site. This allows you to study the behaviour of the visitors in detail when you get time. You can identify the elements that are grabbing more users’ attention. This helps you to redesign your site to catch the eyes of the viewers and improve its performance.  

Features

• Session recordings 
• Dynamic heatmaps 
• A/B testing 
• Form analytics 
• Error login  

Price – $39 

• Ptengine 

Ptengine is an advanced marketing and analytics platform for WordPress. It helps you to deliver a data-driven consumer experience that boosts the bottom line. You can get a deep understanding of your customers’ needs and personalize contents accordingly. It helps you to increase your conversion rate. There are features to track conversion rate.    

Features 

• Unlimited heatmaps 
• A/B testing 
• Data visualisation 
• Drag & drop interface 
• Real-time analytics 
• Predictive analytics 

Price – $140 per month 

• Slimstat Analytics 

Slimstat Analytics is an easy WordPress heatmap tool to analyze the browsing behaviour of your customers and track their mouse movements on your site. There are advanced features like a powerful search bar and detailed World Map with cities. You can collect users’ data and analyze them based on demographics. There are hundreds of shortcodes. You can use addons to increase the functionality of the plugin. Apart from adding heatmaps to your site, it also lets you track many things on your sites like bounce rate, page events and server latency. It protects your privacy from your users.   

Features

• Unlimited heatmaps 
• Real time analysis 
• Detailed configuration panel 
•  Dashboard widgets 
• Shortcode support 

Price – $70 

• Heatmap.me 

Heatmap.me is a simple yet modern WordPress tool for analytics. It comes with a small and ready to install javascript code. It loads asynchronously without affecting the loading speed of the website. You can monitor the ways users are engaging with your content. The most interesting feature of the plugin is it values the privacy of the users. It collects only the data that are required to improve the site. Does not use cookies, no keylogging. Even the IP address is not tracked. The plugin is inspired by augmented reality.    

Feature 

• Responsive design 
• Unlimited heatmaps 
• Real time statistics 
• Content optimization 
• Ajax navigation 

Price – $100 

Conclusion 

When you know which pages of your website are performing well and what elements are generating more clicks, finding a way to reach your conversion goal becomes much easier. With a WordPress heatmap plugin, you can easily analyze the performance of individual pages with the use of heatmaps. All the above-mentioned plugins are feature-rich and easy to use. You can pick up any of them and new goals for the future.   

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All website owners that need to earn cash on-line know that after creating the website comes the problem of creating it seen within the search engine outcomes web page. To your web page to be seen means it has been correctly optimized however web optimization (Search Engine Optimization) could be fairly troublesome except you’re a professional after all. So, to have greater ranks, there may be SEOPressor Connect, a premium WordPress plugin.

What’s SEOPressor Connect?

SEOPressor is a plugin for WordPress that helps you take control of your search engine results ranking. Creating great contents is never enough, you also have to optimize your website to increase website traffic and traffic is money!

There are hundreds of thousands of internet sites on the market and it’s a must to make yours extra search-friendly by correct optimization and hyperlink administration with the intention to outrank others.

SEOPressor Connect may be very well-liked and trusted by hundreds of web site house owners, it has 5 core pillars that make it a premium WordPress amongst numerous plugins. The 5 pillars are:

1. On-Web page Analysis – This shows real-time rating of your On-Web page Optimization and can assist you perceive your progress, even if you’re an entire newbie. It offers you immediate suggestions and optimization options to enhance your On-Web page web optimization indicators and can aid you stop over optimization.

2. SEO Intelligence – It gathers your web site’s most important web optimization insights and shows them in a single place, saving you effort and time to flick thru totally different analytics simply to see what’s fallacious. This characteristic alerts you if there’s something fallacious along with your web site.

3. Semantic Builder – Allows you to manage an important markup requirements and might enhance the search relevancy simply.

4. Crawler Management – It will aid you determine how search engines like google can crawl and navigate your website, gaining full management.

5. Link Management – Displays your optimum link profile to offer your customers a pleasant looking expertise.

Who’s the Creator of SEOPressor Connect?

Daniel Tan developed and launched SEOPressor Connect and he goals to make it the perfect plugin for all of your WordPress web optimization wants, making very helpful options to journey with the fixed adjustments of web optimization.

Learn how to Use SEOPressor Connect?

With SEOPressor Connect, you possibly can focus extra on creating participating content material as a result of it’ll deal with all of the optimization wants to spice up your web site rating.

As soon as put in, SEOPressor creates its personal menu within the WordPress Dashboard. You’ll have eight related choices in your menu: Website Audit, Sitewide web optimization, Homepage Settings, Hyperlink Supervisor, Rating Supervisor, Position Settings, Plugin Settings and Tuts & Help. All of those choices are useful, one shows the final state of your web site and might analyze and replace your web optimization outcomes at any time.

There are alternatives that that you must configure like your organization/enterprise data, the title of your web page and its description. Simply fill out vital particulars. You don’t want to fret as a result of the settings are simple and comprehensible. The essential factor is you don’t want to fret about optimization of your content material anymore.

Advantages:

1. It has the most complete toolkit for on-page SEO!

2. It’s like having an web optimization guide as your assistant, straight notifying you of the perfect optimization alternatives.

3. Know your web site’s web optimization situation at a look.

4. It helps a number of domains with only one license.

5. SEOPressor Connect subscribers obtain FREE lifetime full updates, together with al options sooner or later.

6. You’ll have on-line assist; your queries might be answered inside 48 hours.

7. Trusted by over 13,000 web site house owners.

8. It has a whole lot of priceless and related options in comparison with different WordPress web optimization Plugins.

9. Highly effective device to extend your web site site visitors.

Disadvantages:

1. Month-to-month subscription payment.

2. Needs internet connection.

3. It doesn’t work with WordPress.com free blogs as a result of they don’t assist plugins.

Recommendation:

SEOPressor Connect makes you’re feeling like a complete professional in correctly optimizing your web site even if you’re an entire beginner. It has a lot of highly effective options that can drastically aid you obtain higher site visitors and better rankings. This revolutionizes web optimization and might speed up your money-making alternatives. With this plugin you possibly can consider creating nice contents that your guests can interact to. Plus, it comes with a lifetime of FREE updates since web optimization elements are always altering.

To avoid the grueling task of keeping track of everything in your page, have this plugin, because this is exactly what you need. It is easy, complete and shows real results!

As an eCommerce business, there are many things you need for success. Proving a smooth online shopping experience is one of them. You must have heard the term like Cart Abandonment Rate, right?  Well, WooCommerce Cart Abandonment is a term used often but is not understood very well.

When a potential lead begins the checkout process but drops the order. This is known as shopping cart abandonment. The visitor may top in the beginning or in the middle or at the end without completing the buying process. Items put in the shopping cart for buying never get transacted for.

Of the entire buying process online, shopping cart abandonment needs attention. It is an important aspect that brings better results.

Scenario of WooCommerce Cart Abandonment:

Did you know??  More than 90% of people who visit an online store do not complete the buying process. Are you curious? Well, this is not the toughest challenge for marketers or business owners.

But, an average eCommerce store loses about 75% of sales revenue due to cart abandonment. Online buyers visit the portal, add a product in cart and forget about it. They drop out instead of completing the buying process. That is very much the case for most eCommerce websites.

Can you guess what could be the reason behind this?

There are a lot of factors that result in a high cart abandonment rate.  Since every store is different in the nature of the business, the rate is different. Yes, in WooCommerce conversion rate reasons behind the cart abandonment are also similar.

Lack of trust is one of the major issues that people face online. Everybody will not be comfortable adding their credit card details online. If your business is new, you will take some time to establish trust. The users will have to be given some examples of great customer experience, safety etc.

Another issue that stops users from buying is the checkout flow complexity. If your website has a too long checkout process it is going to add to cart abandonment. You have to make sure your checkout page has not more than the required information to complete the buying process.

HumCommerce has a checkout optimization list for free. You can download it from here.

Some ways to Reduce Cart Abandonment on Your WooCommerce Store:

Below are a few methods that can help you reduce the WooCommerce cart abandonment rate.

1. Shipping Discounts Attract Customers:

One of the easy ways to reduce the cart abandonment rate is by reducing the shipping costs for customers. Online buyers do not like to pay for a high shopping charge. Waving it off seems to work the best for eCommerce stores. Usually, buyers do not feel accounted to pay an extra charge for shipping. Thus, it is better to include the shipping charge in the price of the product itself.

The price tag may seem like a good deal but adding the shipping may disrupt the budget of the buyer. In such a case, providing a discount could turn out to be the best way to attract more transactions. This puts them in a more comfortable position to complete the buying process.

Customers are likely to buy more when they are not charged the shipping. Zappos is a good example.  It is an online shopping platform like an eCommerce store. They let customers know the offer of free shipping on the head of the landing page. It is your responsibility to maintain complete transparency. If you are charging shipping or not, it has to be clear to your audience.

2. Shorten The Checkout Process:

One of the reasons for cart abandonment is the long checkout process. A long checkout page is the last thing to have in your website UX. Online users expect an impeccable and smooth user experience. If your website offers this kind of experience, reducing the abandoned cart rate is a lot easy.

So, do not make buyers go through too many steps to checkout online. Drop as many unnecessary steps as you can from the checkout process. This helps you keep your potential buyers in the website sales funnel.

An accurate checkout process focuses on a smooth purchase. It is very essential for your store. Avoid having multiple sections on the checkout page.

Also, keep the website contact form simple. Ask only for the necessary details to complete the buying process. This way buyers will begin to trust your website. And the credibility of your store will grow.

3. Improve the load time of the Site:

Slow Page load time of your website can impact the cart abandonment rates to a great extent. Make sure you have a good load time on your website for higher conversions. Ensure that your website is interactive and loading as fast as possible.

Irrespective of its domain and niche load time has become crucial nowadays. As per the reports by Google, the longer your site takes to load, the higher the bounce rate.

Sometime back, Amazon has declared that one extra second in load time could mean a huge loss to websites. Thus, having a fast site is one of the main achievements that can help you reduce the rates of cart abandonment.

4. Give them gentle reminders:

At times, your potential buyer may browse the store to save products for later. Some people may not have the budget to finish the task at that time. There could be various reasons to not complete the buying process. That is why it is important to remind them of their buy intention on a later date.

It is possible to have such situations as an eCommerce store. Even when your customers feel distracted and decide to buy the preferable item later or hold it at that time. Whatever may be the reason for such user behavior, it is your responsibility to remind them. Let them know that you have saved their cart. and all they need to do is log in again and process the checkout.

You can remind them by sending out periodic emails. But, make sure that you are not spamming their inbox. Also, try not to sound desperate through email campaigns. Limit your reminder emails per week to 1 or 2. Keep them personalized and yet professional. Your aim is to convince these potential buyers to complete the buying process. Let them complete the process through a link that you sent them in email.

5. Allow Guest Checkout:

We know by now that Checkout could be a large reason behind cart abandonment.  Hence, you can allow guest checkout on your eCommerce store. Not everybody would like to create an account on the site to complete the buying process. Some of them may do it, but guest checkout makes their experience much better.

To prove this point check the website of Flipkart. Here, you can not only buy just by logging into it but also can check out through the guest option. This makes it a reliable shopping platform. That is why providing this facility to users is a good idea. It has increase conversions and reduced cart abandonment rates for many online stores.

On top of that online users are more likely to abandon the site if they are forced to create an account for small purchases.

6. Offer Alternative Payment Methods:

When you operate an eCommerce store, you are open for business with the entire world. You are a part of the open market.  This is true even if you are playing within the geographical boundaries of your country. One must know that one payment method will not be enough for customers. That is why it is a must to allow different payment methods to users from different parts of the world.

On the basis of where you are serving your customers, you need to incorporate a strategy. It can include credit cards, debit cards, or the latest trend of online wallets. Yet, you must try and have almost every option on your site. This would make it a buying process much easier for your potential buyers.

To increase the WooCommerce conversion rate your store needs to provide cash on delivery. An online store does not necessarily imply online payment. The primary reason behind this is that many of the users are not willing to pay online. Or even more importantly not willing to add the card details on your store. Of course, you would have to think about every mindset.

7. Offer Mobile-Friendly Shopping Experience:

This is the era of digitisation and smartphones. A study says that more than half of the web traffic comes from mobile users.  More than 55% of website visits happened from mobile devices. The mobile activity accounts for 38% of the revenue for the e-commerce industry.

Desktop, Tablet, and Mobile Phones are three majorly used devices for online shopping. Out of which mobile phone accounts for 85.65%  of the abandonment rate. This is a huge number to be ignored. That is why paying attention to mobile users is something you cannot neglect.

Google has spoken many times about implementing mobile-first indexing. One good strategy that you can put in place is to optimize a website for mobile-friendliness. You can use Google AMP that provides a way for users to view your website.

Conclusion:

WooCommerce stores are witnessing a spectacular growth. Yet, it is not easy to guess where it could be with 3/4th shopping carts abandoned on average. One needs to study the behavioral pattern of users. The eCommerce businesses need to clear up huge revenue stuck in abandoned carts.

You can study user behavior using the HumCommerce tool on your website. Understanding why users are abandoning their carts is important. HumCommerce gives you Heatmaps and Session Recordings to seek more information about users. Then you can install a proper strategy to counter significant problematic areas.

You can even use a HumCommerce plugin for further efficiency. Being an online seller, you will definitely be dealing with cart abandonment, aren’t you?  So, let us know the precautions that you are taking to combat these problems.

Use HumCommerce heatmaps to pay attention to where there are big drop-offs. See what exactly people are seeing vs. not seeing on the page using visitors’ recordings. Session recordings can help you assess elements or parts of the page that are broken. You can then optimize these pages for higher conversions.

Incomplete purchases are like missed out opportunities for your business. It is very normal for eCommerce stores. Yet, they need to keep looking for ways to decrease these abandonment rates. It is a part of your responsibility as an online business owner.

Drupal is a free and open-source CMS (content management system). It is written in PHP code, which is the open source free script used for developing personal websites, blogs, e-commerce sites, community web portals,  social networking sites, newsletters and others. It uses MySQL, MS SQL or PostgreSQL for the database. Drupal CMS software is also widely used for different types of websites and mobile apps development. 2.2 percent of all websites are using different versions of Drupal CMS framework, according to Wikipedia, the free encyclopedia. Drupal works with a number of operating systems and platforms such as Linux, Windows, Ubuntu, UNIX or Macintosh OS. It follows Presentation–abstraction–control (PAC), which is a software architectural pattern. The design of Drupal consists of three different components which forms websites. Each component works independently and correlates with each other for completing the process. Downloading and installing Application, and running the installed script is easy and simple, irrespective of the operating systems.

Drupal is also highly popular among mobile Apps and web developers, and businesses because it provides strong security, thousands of customizations, strong security, scalability, advanced users management and others. It is also ease-to-use and provides effective online ‘Help” forums, Drupal’s community, and support.

Drupal Web Development

Drupal is highly popular with Web developers and bloggers. It is widely used by millions of users worldwide for creating beautiful websites. Many governments and social media sites, along with the world’s most reputed educational and financial institutes, news channels, weather channels, sports bodies, auto industries, music groups, political parties, and large and small corporates use Drupal platform for their Web Development. 

It offers a variety of features for creating simple to complex websites. Some of the important features widely used by developers include page layout customization, Plugins, RSS feeds, user account registration, content editing and management, system administration, security, add-on modules and designs, system management, menu management, and others.

The official release of Drupal core files can be downloaded.  It consists of a variety of themes, templates, modules, and tools for developing impressive websites that can also be connected to other sites and services. You can hire a company that provides the drupal developemnt services that can also design their themes for creating websites by using Drupal customizable themes and base themes. The websites are also ideal for displaying SEO friendly contents.

Drupal CMS software allows developers to upload all their content data like music, songs, videos, photos, texts and others on the websites. Small and large ventures can also edit, modify, publish, and update the contents of the website.  

DrupalGap Mobile Apps Development

DrupalGap is a free open source application development kit for Drupal websites.  The developers can use it for multiple platform Apps, Custom Mobile and Web Apps development. These Applications can work and communicate with Drupal websites. The developers can also write one set of Codes utilizing HTML5, JavaScript, and CSS3 with jQuery Mobile framework for designing a single Application or website that is accessible on different devices like Desktop, Smartphone, Tablet, and Laptop. The App can be deployed on Android and iOS platforms and App Stores. The developers can also use PhoneGap, together with the DrupalGap application development kit for iPhone Apps Development and Android Apps Development.  The web based Applications developed with DrupalGap application development kit can run on a variety of browsers such as Opera,  Internet Explorer, Firefox, Chrome, and others.

However, developers also use WordPress and Joomla CMS system, along with Drupal to power their websites. They have their own choice for using each open source Content Management Service (CMS) to run and power their website.  All systems offer strong security, features, and customization options. They are also easy to use and accessible. However, picking a specific software program depends on advantages and disadvantages related to accessibility, designs, customizations, features, ease-of-use, and search engine visibility performance, scalability, security, functionality, compatibility, and platforms. For example, Joomla Website Development Company specializes in Joomla CMS systems and offer services such as Joomla Web Development, CMS Development, Theme Customization, Template Design, Development, and Integration, portal development, and others services.

WordPress

WordPress is world’s highest used free open source Blogging software that can be customized into a CMS. It is based on PHP and MySQL. There are around 75 million WordPress software users around the world, according to Investopedia. It comes in Cloud-based and download version. Similar to Joomla, it is simple and easy-to access and use with thousands of Plugins, themes, and widgets. No technical knowhow is needed to create or develop attractive customized websites.  Businesses can create and run blog or websites on their own at much lower price. It provides good SEO feature that helps businesses increase their online presence. It is ideal for linking to Social Media Networking and flexible for developing different types of blogs and websites.  Other important features of WordPress include Publishing Tools, Media Management, User Management, Multilingual, Easy Themes System, Mobile Plug-in, and others.

Joomla

Joomla is a free open source content management system (CMS) software program, similar to Drupal and WordPress. It can be independently used to create attractive Websites and graphical administrative interface.  It is written in scripting language PHP and based on techniques of OOP and MySQL. It has many inbuilt and formatting features such as Web services Management, Banner Manager, User Manager, Content Manager, Web Link Manager, RSS, Template Manager, Menu Manager, Language Manager, Search, Contact Manager and others.

Joomla is flexible, ease-to-use, built, and manage sites. For updates also no programming language or specialized tools are needed. It uses WYSIWYG editor that helps easy edit of contents. It has Built-in site search engine and SEO friendly URLs. It can run on all browsers. It is also easy to create, reorder, publish, and edit pages and articles. It also offers data content safety that prevents others from  editing the data. The page content can also be reviewed without publishing.  The article editor tool also allows easy uploading of media files. It also provides menu editor tool to create menu and submenu. It is also best suited for developing commerce sites, social networking sites, and offers quicker, cheaper, and effective help portal.

Although, all these CMS systems are widely popular and used by developers and businesses for running their websites, many developers prefer WordPress for blogs, and small to medium websites. In the same way, Joomla is popular for creating e-commerce portals and social networking sites. Drupal is most powerful and can be used for Mobile Apps and Web development, but requires some technical knowledge of PHP, HTML, and CSS.

Since its beginning in 2003, WordPress has become the largest and most widely used Free Open Source Content Management System (CMS). It is also most popular self-hosted blogging tool. Millions of bloggers and developers worldwide use WordPress for creating blogs and websites. Also, millions of websites all over the world are running on this platform. The Wikipedia also informs that more than 60 million websites are using this CMS system, and 25.8 percent of all websites are using this platform, as of February 2016.

WordPress comes with thousand+ creative themes, widgets, Plugins, and user-friendly features and resources that improve the functionality of the sites for the best users experience. Creating a site on this platform is easy, costs low, and takes less time. It also offers various customization and optimization options to customize their sites as per their needs and for users experience. The platform is also search engine friendly and allows users to add and update contents for effective SEO.

There are various advantages of using WordPress for creating websites, and they include:

Ease of Use – It is simple to create creative websites and blogs on WordPress platform. The users can build the site without even having knowledge of HTML coding. They can also edit, update, add, manage, and control contents and web pages, and upload images and videos from anywhere.

Themes – WordPress comes with thousands of free and premium customizable themes with unlimited styles, colors, effects, and features for creating all kinds of websites. The users can give a touch of style to their site by choosing a right and elegant theme.

Themes are also fast to load, customize, easy to navigate, and browser support. The sites created on Responsive themes can fit any device such as desktops, tablets, or Smartphones perfectly. Theme layouts also allow adding Plugins and widgets to make the site user-friendly.  With WordPress CMS, you can easily build websites for small and large Businesses, Education, News Portals, Fashion/Beauty, Travel, Model Agency, Gaming, Music, Wedding, Politics, Clinics, Hotels, Restaurants and much more.

However, you should also consider few points when choosing a theme for your WordPress site. The theme should serve the purpose of your site and must be Simple and customizable for users experience. It must also be browser compatible, support different browsers, and Responsive design to fit with any device. Themes should also not affect page loading time.

Plugins – WordPress offers thousands of Plugins for improving the functionality of the website, and to expand and extend features for making sites more users friendly and secure. Plugins also power WordPress site and allow easy navigation, control, SEO, and customization.  By adding them, users can speed up the site, backup, and build Email lists. They can also add, manage, and edit content pages, remove posts, schedule the day and time for automatic Posts publishing or backdate publishing, and add audios, videos, and images.  

WordPress also provide Social Plugins to link the site to Social Media networks. By using Social Plugins and sharing buttons, users can engage social media visitors to their sites and share contents and messages with them, and manage comments.

Flexibility – WordPress is flexible and allows users to build all kinds of websites. The CMS system also comes with thousands of creative Themes and Plugins, Design templates, Widgets and features to make the site more elegant, usable, and users friendly. WordPress sites are easy to customize and scale. The users can pick the right creative theme for their website and add Plugins to extend the features and improve the functionality of the site. They can also convert their sites to Mobile sites or Apps by using Mobile Plugins.

The users can also link their site to Social Networks with Social Plugins and share Post and pages with the social media visitors.

Social Media – The users can integrate their site to social media network like Facebook, LinkedIn, Amazon, Google+, Twitter, Instagram, YouTube, Pinterest and other social networks by adding WordPress Social plugins. The Plugins automatically login Social media users to the site. Using Social Plugins and sharing buttons, users can attract social media visitors, expose brand, and improve sales and marketing. The users can also combine and display multiple social contents and messages on the website, and share Posts with the social network visitors.

WordPress also offers regular Updates and resources for upgrading features and tools. These Updates also improve the functionality of the website and make it more user-friendly.

It should be no surprise to a website owner that a great way to generate website traffic is to host a contest or giveaway. It’s obvious why. People like to win stuff.

You don’t have to break the bank. Just come up with something reasonably appealing and – what? What’s the best way to let everyone know about the awesome prize you want to give them? In three words, WordPress giveaway plugin. And if you’re not using WordPress as the power behind your website, you should be.

Here’s a quick guide to ramping up your traffic by giving things away.

Choose the Right Plugin

When it comes to WordPress, there are approximately a jillion different plugins for any task you want to accomplish. Your mission is to pick one that isn’t buggy or complicated and that allows plenty of room for you to integrate social media and exercise creativity in giving something away.

While it seems the majority of online “reviews” have an angle that drives their opinion, this article provides a good starting point in choosing your plugin. Compare the features to what you want to do and then give one a spin. Download, install, and play around with it to see if it fits your needs. If it doesn’t, try another.

Social Media Blasts

A good contest plugin lets you integrate your social media accounts with ease. It should go without saying that the more social platforms you use, the better the chance you’ll receive a groundswell of new traffic.

Your first order of business when it comes to social media is to plug the contest or giveaway on your own accounts and ask people to share it. If the prize is appealing enough, sharing will take care of itself.

Keep in mind that a condition to entering the contest should require an interested person to visit your website, even if it’s just to fill out a small form. If they’re not interacting with your website, you’re doing it wrong.

Social Media Ads

Advertising on social media has become a popular way to get the word out. The important part of this strategy is not to just open your wallet and dump a big pile of money on the keyboard. Facebook ads (as an example) have been shown effective in some case to drive massive traffic. You can try it out for only a few dollars a day and see if your website gets any traffic traction. Learning to run effective ads is a whole ‘nother topic but one you should definitely get fluent in.

Give It Away and Do It Again

To successfully host a contest or giveaway should not be a one shot deal. Consider doing a new contest monthly. People will start to look forward to it and tell their friends. While it might (should) cost a little to come up with an appealing prize, a savvy marketer can make up that cost on the back end with Pay-Per-Click ads or offering other products for sale.

The Bottom Line

Executed correctly, a giveaway can be a powerful marketing technique and drive incredible amounts of traffic to your website. Do what you can to ratchet up the sense of urgency as the contest’s deadline approaches, then make a big deal out of the winner. All this plays into the natural human inclination to win stuff and impress friends.