There are so many dos and don’ts when it comes to website SEO that it can be very confusing. Not only that, but the field is constantly changing, so SEO strategists need to be constantly in the know and up to date with what needs to be done to achieve a high SEO score. There are many things that a website developer needs to take into consideration some of which can be found below:
Content- Search engines hate duplicate content, so web developers need to avoid this at all costs. To achieve this, a lot of research may be necessary to create unique and engaging content throughout the site. Word count is also important when it comes to SEO, and web developers should avoid using too little words on a page. On average around 200 to 1000 is about right. However this depends greatly on what the content is about, and the sort of site it is on.
Images- You may question what could be done wrong when adding an image to a site, but if web developer fails to add ALT attributes to their site, then a search engine will miss out on the opportunity to find out what a specific image is about. It is important to make sure that they are always available to help improve the images results in an image search. Images should also always be not too big for the page, or else it may slow the site down as a whole, and be named appropriately with relevant keywords. There is no point in missing out on a chance to include some relevant keywords in a site.
Meta Descriptions– A meta description is still pretty important when it comes to SEO, although not as much as it once was. Web developers need to ensure that the meta descriptions that are used are unique, because sites could be penalised if they have used plagiarism in their meta description. Missing meta descriptions can also be an issue, although this is altogether less damaging than having a duplicate.
Title tags- Having the same title tag as someone else may be damaging to a site because a visitor may not click on a second page that has the same information on it. A title tag will tell a search engine what the whole page is about. Therefore, it is vitally important to include unique and relevant tags. Usually, they should be under 60 character as this is normally the amount that will be displayed. One of the biggest issues it that companies use too much text, not enough text or don’t have a title tag at all, all of which can be very damaging to a site.
Links- when a site has lots of broken links, this can be devastating to a site’s SEO ranking. Web owners or developers need to set aside the time to go through the site on a regular basis and remove or replace any broken links.
Speed- surprisingly to some people, the speed of a site can have a big impact on where a site is placed on a search engine. Both Google and site users don’t like a slow website, and this will be reflected in the results. On average, load time is around 5 seconds. However, the ideal speed would be two seconds or less. To make a page faster, you should remove unnecessary images, white space and hidden text. If a site is speedy, then visitors will give a better user experience overall, and make it more likely for people to come back for more.
To find the rest of the 16 SEO facts we still struggle to understand, take a look at this comprehensive infographic.